In the wake of the credit crunch, fear-driven survival instincts have many companies locked in the boardroom, looking to reduce losses over the next 12–24 months. Yet some are purposely increasing their market presence through aggressive marketing tactics. But brand conscious consumers are becoming increasingly weary of inauthentic advertising and cheap gimmicks that come across as desperate last moves. During these tough times, is your brand staying authentic and relevant—or grasping at straws?

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2 What could $50,000 of creative services do for your social enterprise?

Potluck Café and Catering, a social enterprise and charity operating out of Vancouver’s Downtown Eastside, unveiled a new brand identity thanks to a $50,000 donation of creative services by Karo Group.

Check out the "sucess story" of Potluck Cafe` and Catering.

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3 See the future...

...it's a scary opportunity.
Check out one of the must-see videos of the year.

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4 Doing it for the love

Karo Calgary tribe hosts unique event to showcase their out-of-hours creative sides.

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