In a newly released whitepaper, Chris Bedford and Anson Lee discuss the relevance of Service Design as a critical discipline within the Experience Economy. Using Karo’s work with Open Road Auto Group as an example, the authors deconstruct the customer experience and demonstrate how businesses can thoughtfully apply service design to better align the promise of the experience with the needs of the consumer.

Read the White Paper

2 Karo’s first Kaus in Calgary

Karo worked with the Boys and Girls Club of Calgary to design signage, wayfinding, advertising, and invitations for their new club, “The Hanger”, on a former airbase. Karo staff are volunteering their skills: developer Justin Luk will teach break-dancing, and artist Domenic Tozzo will run a band camp.

If you know a good kaus that could benefit from Karo’s annual $50,000 creative services grant, let us know: info@karo.com

Read More

3 Stampede Escape

What if Whack-a-mole wasn’t? Check out “Stampede Escape” and other recent TV spots by Karo.

Watch Now

4 Brand Blunders

Anyone for watery beer? Adult baby food? These and other classic blunders from the world of branding.

Learn More

In The News

Awards

How a Brand Went Grand

Karo wins rare APEX Grand Award for its successful brand repositioning of Simon Fraser University.

Read More

Work

Springing to Life in the Rockies

Karo will be drawing on its rich experience of master brand development for Canmore Valley’s first planned sustainable community, Spring Creek Mountain Village’s new 10-year master brand project.

Read More

People

Our Tribe gets Bigger, Better

Karo is pleased to announce that Lisa Edward will join the Vancouver tribe as a Project Manager.

Meet Lisa

You are receiving this e-mail as a valued client or friend of Karo. If you would like to be removed from the mailing list, click here.